Sustaining Rural Tourism in Denbighshire

In 2022 Snowdonia Active was commissioned to research and report on ‘Sustaining Rural Tourism in Denbighshire’. The resulting report is now available to download here.

The project was initiated by Clwydian Range Tourism Group, and delivered in partnership. It was administered and supported by Cadwyn Clwyd and has received funding from the UK Government through the UK Community Renewal Fund.

Tourism businesses are currently facing an unprecedented period of challenge and change posed by significant changes in tourism demand and visitor behaviour post-Covid, the increased pressures arising from massive increases in fuel charges, recent technological advances (for example, electric vehicles and heat pumps), and the proposal for the Clwydian Range and Dee Valley AONB to become Wales’ fourth National Park. As a result, now is an opportune time to consider the vision for tourism in the future and what support is required going forward to sustain rural tourism in the region.

This feasibility study explores new ways to sustain rural tourism in Denbighshire through developing, maintaining, and promoting good quality tourism providers. The study will;

  • Consider what sustainable tourism means to Clwydian Range Tourism Group (CRTG) members
  • Review sustainable tourism initiatives in the UK and Europe and consider their potential benefits for Denbighshire and Clwydian Range and Dee Valley AONB regions
  • Ask whether there are aspects of their work that tourism businesses struggle to deliver due to a lack of time or skills
  • Consider ways micro businesses can keep in touch and share best practices.

Photo Credit : High Street and Buildings in Ruthin by Drone photographed by Ioan Said Photography as part of a tourism photography project for Visit Wales